Stay tuned for one of the key events in sports sourcing,
The SAO Exhibition (Sports, Adventure and Outdoor Activities) offers an end-to-end sourcing solution for the sports, fitness and fun industries, in both the indoor and outdoor formats. SAO addresses the need for traditional retail stores and multi-brand outlets (MBO) to source from under one roof; provides marketing and selling opportunities for manufacturers and importers; and delivers a platform for kids and youth of today to popularize sports and fitness.
It is no secret that besides cricket, badminton, kabaddi, football, chess etc. have seen a great surge in popularity. Consequently, there is a demand for sports equipment and sports facilities.
India, with a population of 1.2 billion and a long established sports culture founded on its love of cricket, is arguably the biggest sports market in the world. While cricket's leading position has been solidified in recent years with the astonishing success of the Indian Premier League (IPL), events such as the 2010 Commonwealth Games and inaugural Indian Formula One Grand Prix in 2011 have put the country at the forefront of world sports.
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